Ritu Maghera

UX Strategist | UI Designer

Hello & Welcome

Over the last 15 years, having worked with various applications, products, and clients, has lead me to discover effective patterns in user behavior research and product design processes. Each unique challenge is approached with a process consisting of targeted UX research and strategy applied to UI design principles and standards to develop a full perspective solution.

As a problem solver at the core, I realized what I love most about digital products and tools is their ability to communicate, engage, and help users. Whether it was websites, enterprise software, or native apps, my design process has always included elements of UX strategy and research. I genuinely enjoy collaborating with users, shareholders and product teams building sustainablible strategies that drive product value.

"The key to providing real UX solutions is knowing your audience well enough to provide them with the right information before they realize they need it. With the intelligence of interactivity growing, users expect more than just a trendy interface, they expect an authentic and thoughful interactions.

~ Ritu Maghera

PRIMARY SKILLS

Research & Discovery

UX Strategy

UI Design

Data Analytics & Visualization

Branding & ID Management

CERTIFICATIONS

Nielsen Norman | 2015

Data Visualization| 2015

Recent Work

equalityMD

VP of Product | Lead UX Strategist & Product Designer

Reinveting an outdated healthcare system as the match.com for healthcare. equalityMD's proprietary matching algorithm connects the LGBTQ+ community and its allies with culturally competent providers who deliver inclusive, personalized care. 

The product's secure, comprehensive ecosystem prioritizes individuals’ personal identities and unique life experiences, makes the patient-provider relationship less clinical, and brings humanity back into healthcare.

See Full Use Case