After over 15 years of working as a designer, I inevitably started thinking..., “there has to be a bigger picture to this design problem”. My curiosity lead me to discover that the problem nor solution is as simple as we would expect. With the intelligence of interactivity growing, users expect more than just a trendy interface. The key to providing real UX solutions is knowing your audience well enough to provide them the right information a step before they realize they need it. As our tools for communication become more sophisticated, so do opportunities to engage with our audience.
Working with various applications, products, and clients has lead me to discover consistencies in User Experience concepts and behaviors. Each unique challenge is approached with a process consisting of targeted UX research and strategy applied to UI design principles and standards to develop a full perspective solution.